In November 2017, Meghan and Colleen realized their long-standing dream by inaugurating WHEAT in Newburyport. The desire to escape the demands of healthcare and embark on an entrepreneurial journey had always been at the forefront of their aspirations. This marked the beginning of a journey that seamlessly blended their passion for business and fashion, creating a unique space for style enthusiasts. A name change in 2025 established JEFFERSON ROAD, a nod to where their story began.

During their formative years on Jefferson Road, Meghan and Colleen found inspiration in weekends spent shopping with their mother, meandering through downtown Newburyport. These experiences have shaped their vision, emphasizing the creation of an elevated shopping environment. At the heart of their focus is the desire to provide a space where mothers and daughters can share the joy of shopping together, fostering meaningful connections through a shared love for style and fashion.